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Taking Internet Marketing Strategies With Me
Analyzing My Website Traffic: My website has been up and running for the entirety of this semester, which is about four full months. During that time, I have learned about the different strategies that can be used to optimize a website, which I have practiced implementing with my own website. For the semester, my website [...]
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Learning to Utilize Search Engine Optimization & Link Building
Throughout this semester in Dr. Clarke’s Marketing 470 class, Strategic Internet Marketing, our class has been focused on learning how to utilize internet marketing tools to drive traffic and an audience to our personal websites. Now that we are at the end of the semester, I believe I have a better grasp on how to [...]
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Benefits of Google Webmaster Tools
What Google Webmaster Tools has to Offer: Google offers many resources for marketers to utilize, which are extremely beneficial in different ways. One specific offering is called Google Webmaster Tools, which can be set up by a user and used to analyze a website for data and metrics. Google Webmaster Tools allows a user to look [...]
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Deb Van Horn: Spreading Knowledge of Internet Marketing
As a student at James Madison University, I have had the opportunity to gain beneficial knowledge, applicable to my future career, through generous guest speakers that professors graciously set up to talk to students. Often professors will strive to incorporate at least one guest speaker into their semester’s curriculum for students to have the opportunity to listen to [...]
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Retargeting Ads: Ingenious or Intrusive?
The use of retargeting ads by companies has significantly increased in the past couple of years, so much so that many consumers are becoming more aware of the process and may be starting to question it. The term “retargeting” simply refers to the process of companies using data mining and consumers’ interests to personalize [...]
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Past Travels: San Francisco
While growing up I was very lucky to be able to experience traveling to different places with my family. Every summer my parents would take my sister and I on vacation, usually to Florida to visit family. As we grew older, they began to take us on more exciting trips where we could participate in [...]
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Internet Marketing Implications for Companies
Ever since the internet boom, it has become increasingly more important for companies to have a presence on the internet. This in turn has led to those in the field of Marketing to become more engaged in internet marketing campaigns in order to increase profits for their companies. It is imperative for every business to not only have [...]
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My Twitter Engagement
When I first joined the Twitter community, I won’t lie, I was a little bit skeptical and didn’t utilize it to its fullest potential. After having almost a year to familiarize myself with Twitter, I have definitely grown to use it more frequently and to turn to it for current, useful information. I often use Twitter to [...]
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My New Theme
After a lot of searching, I finally narrowed down the many options to one website theme. I decided to choose the theme called “Twenty Ten 1.3″ WordPress is the company that created this theme. I knew that I wanted to have a website theme that was clean and simple looking while at the same time appearing fresh and with pops [...]
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My First MKTG 470 Blog Post
Welcome to my blog. I am currently enrolled in Strategic Internet Marketing (MKTG 470) taught by Dr. Theresa B. Clarke at James Madison University. As one of the course requirements, all students will be completing some of the assignments as blog posts. This is my first official blog post for Dr. Clarke’s course in the [...]
Pinterested
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Kate Middleton
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prague
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The Crystal Palace, Madrid, Spain
